Key trends in digital print embellishment


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Leonhard Kurz Stiftung & Co.KG
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Key trends in digital print embellishment

Digitalization is making itself felt in the print industry, too. While digital screens are already a dominant feature in our everyday work, the potential of digital printing is by no means exhausted – and exciting developments that will shape the years ahead are already emerging.

The digital age is keeping the printing industry on its toes: In addition to hyper-personalization, customer wishes are becoming more and more specific and the requirements placed on sustainable production processes are growing continuously. State-of-the-art technology is crucial for long-term market survival. Today, with Digital Embellishment Solutions, LEONHARD KURZ is already working on the print embellishment solutions of the future. The following three important trends will have a decisive impact on the work of companies in the digital printing industry in the coming years.

Production processes are becoming significantly faster

Speed is the measure of our society. Modern consumer behavior demands rapid and flexible responses from companies and brands. Digital printing has a decisive advantage here: The sequence of print jobs can be flexibly adjusted at any time without the need for maintenance in between. This provides an unprecedentedly high degree of flexibility. Customer changes can be implemented without having to change tools. Also, machines working at increasingly high speeds with completely digital workflows, such as the DM-MAXLINER 2D, make for a highly efficient production process. This enables even more precise and higher-quality application of embellishment.

Bespoke design, unlimited individualization

Global competition requires unique product designs that stand out from the crowd. According to Markus Hoffmann, Executive Senior Vice President Business Area Industrial Products and Application at KURZ, digital print embellishment offers almost unlimited individualization potential: “Whether we’re looking at conventional production or mass customization, small runs or special editions in advertising or packaging printing, the goal is to tailor the entire product, from the name to the design, to the customer’s needs.” The use of coated or uncoated papers and plastic substrates is also entirely feasible with digital embellishment. The result is products with enduring designs that will impress with their look and feel.

Digital embellishment offers a wide range of design options for individualising products with a unique look and feel.

Going full circle: Sustainability as a competitive advantage

Digital printing also has the potential to provide companies in the printing industry with a decisive competitive advantage in the form of sustainability. On the path toward a circular economy, it is essential to conserve materials, energy, and time. A particularly high level of process efficiency saves valuable time. Short machine warm-up times significantly reduce energy consumption. The use of recycled materials also has a positive impact on the resource cycle. Michael Aumann, Global Director Digital Embellishment Solutions at KURZ: “We are committed to offering our customers significant added value with digital embellishment technologies. The coming years will show which developments will prevail in the long term.”

 

Learn more about KURZ’s Digital Embellishment Solutions on our LinkedIn focus channel at https://www.linkedin.com/showcase/kurz-digital-embellishment-solutions/.

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