Digital finishing makes creativity tangible

Leonhard Kurz Stiftung & Co.KG
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Digital finishing makes creativity tangible

Cost-efficient, sustainable, and extremely versatile: Digital finishing is a genie in a bottle that fulfils almost all design wishes. And this came at just the right time for the partner project between LEONHARD KURZ and the EUREKA start-up from Nuremberg. A wine spritzer to increase creativity also requires a correspondingly eye-catching label and packaging design.

“In vino veritas” - there is truth in wine - is an old Latin saying. But a certain amount of alcohol can also encourage creativity. Dr. Tobias Eismann and Dr. Martin Meinel, the two young founders of EUREKA INNOVATION UG from Nuremberg, have investigated the human ability to come up with new and good ideas in great detail. The two creativity experts then translate their knowledge into practical products - which is how the EUREKA Weinspritzer came about. The beverage relies on an extraordinary label concept: Depending on gender and body weight, two scales on the bottle label indicate the perfect amount of the alcoholic beverage, after which the drinker’s creativity will experience a noticeable boost.

“Since it's all about creativity, we also wanted to convey our message through the label. We were therefore looking for ways to make our existing product even more unique and attractive.”


Collaborative process among local partners

At the same time, LEONHARD KURZ was looking for regional projects to make the versatile possibilities of digital refinement tangible using real, market-ready products. Thanks to a lucky coincidence, the paths of the Nuremberg-based start-up and Fürth-based specialist for high-quality surface finishing crossed. During the design process, what was originally one label turned into seven different variants that depict the different behaviors and fields of action of creative work. In addition, EUREKA, together with KURZ, designed an outer packaging that is also produced in seven variants and is intended to give the customer an even more intense unboxing feeling. At the same time, the outer packaging serves as a holder for a booklet with creativity exercises suitable for the respective bottle type.

Latest-generation machines for digital finishing

The DM-UNILINER 2D and DM-SMARTLINER were used to implement the creative label and packaging designs. With matte gold on the labels and silver on the outer packaging, the EUREKA wine spritzer impressively demonstrates the many possibilities of DIGITAL finishing and the KURZ DIGITAL METAL® complete solution. The inside of the outer packaging boasts exciting texts about the product and the founders as well as decorative elements with metallization - so there is something to discover at every level.

“A real product is of course ideal for showing the world what our new generations of machines can do. The seven variations perfectly match KURZ’s versatile finishings. Above all, we show what versatile possibilities digital print finishing opens up.”

Matthias Miederer, Product Manager Digital Embellishment Solutions at KURZ

Design freedom with added sustainability - by KURZ

Of course, the important topic of sustainability also plays a central role in a project like this. With digital finishing using DM-UNILINER 2D and DM-SMARTLINER, no plastic film remains on the label or the packaging. The outer packaging of the EUREKA wine spritzer can therefore be disposed of in paper waste and is readily recyclable.

When partnering up with KURZ, customers like EUREKA receive all the components for their custom label and packaging designs - from high-performance digital transfer machines and brilliant transfer coating, to efficiency-enhancing application software - from a single source, perfectly coordinated and suitable for customer-specific series production as well as small batch orders, special editions, or complete product families. The metallic finish knows almost no limits when it comes to creative design and, thanks to its overprintability, offers a wide range of colors and metallizations. Turning products into real premium eye-catchers!

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