The festive period is full of beautiful traditions. Although the world around us is becoming more digital, at LEONHARD KURZ we maintain the tradition of decorating a special printed greeting card every year. This year, our team has finished a motif by the artist Jürgen Durner. In this article, you will get exclusive insights into its creation and the choice of motif.The festive period is full of beautiful traditions. Although the world around us is becoming more digital, at LEONHARD KURZ we maintain the tradition of decorating a special printed greeting card every year. This year, our team has finished a motif by the artist Jürgen Durner. In this article, you will get exclusive insights into its creation and the choice of motif.

The days are getting shorter and darker, there’s a chill in the air, and we’re waiting for the first snowflakes to fall. As the uncomfortable winter weather is setting in, we long for cozy warmth and well-deserved relaxation after an eventful year. And precisely this feeling is visualized in this year’s KURZ greeting card. When you look at the card, you can see an abstract motif. Does it perhaps remind you of a frosted window through which you’re looking into a warm room? Which shapes do you recognize in the schematic patterns?

Between glass, light, and shadow

It is a characteristic motif of the Berlin artist Jürgen Durner, who specializes in photographically capturing reflections and reflections of light and generating abstract motifs from them. Colors and shapes merge in his works, opening up spaces that invite individual interpretations. KURZ has accepted the challenge of finishing the artistic work and giving it a festive character.

How did we make it?

The KURZ team has developed a six-page greeting card from Jürgen Durner’s motif template. KURZ’s core competence is surface decorations and finishes, some of which were also applied to this greeting card.

First, the wrap fold was printed in a 15 x 45 cm format and in 5/0 color in 4c + Pantone® 5605 C, a wintery tanned green. 300 g/m² Algro Design Duo was used as the substrate. After printing, finishing took place: The frame was hot-stamped with LUXOR® 455 and nano-embossed in a further step. The inside was finished with LUMAFIN® 799 Clear by means of flat hot stamping and, in parallel, the motif itself with COLORIT® 307015. The two surfaces were then de-embossed and embossed simultaneously in one work step, while the outside was blind-embossed. In the last step, the wrapped fold was punched, creased, cut, and folded together.

Stamping technology from H+M

Complex and delicate embossing requires high-quality stamps that gently deform the paper and create the desired reliefs. Our subsidiaryHinderer + Mühlich has extensive expertise in the field of stamping and embossing techniques and offers a wide range of stamps, embossing wheels, and embossing accessories. Both large-scale embossing and delicate details can be implemented with stamps from H+M. If you are interested in our embossing technology, please contact us at info@hinderer-muehlich.de.

Happy New Year!

With our greeting cards, we not only want to wish you a Merry Christmas and a Happy New Year, but also give you new inspiration year after year as to which concepts and products can be realized with our surface decorations. Please visit our website for more information on our finishing solutions.

And now we wish you a wonderful festive period and a great start to 2024!